I love to read AdAge.  For me, it’s like a match that ignites that “What if…” place in my brain.  For instance, in Lenore Skenazy’s January 12th article, Extinction, Innovation and the Sad Future of Iceberg Lettuce, futurist Richard Watson, author of Future Files: The Five Trends That Will Shape the Next 50 Years, discusses what’s new and what’s quickly becoming extinct – like paternity cases, careers and iceberg lettuce.

One emerging trend is the desire to drop out of the wired world.  Watson predicts that more and more people are going to seek out places where they can unplug, enjoy the quiet and rekindle personal relationships without technological props.  Skenazy writes, “Dropping out from the technological world may become the ultimate luxury.”  My friends at the International Spa Assocation are smiling.  Cell phone free properties and quiet rooms have long been a hallmark of the best destination spas.

Here’s my prediction…. It’s actually going to become cool to close your door, turn off your Blackberry, put your phone on voice mail and get some uninterrupted work done.  I can feel it.  Brain shrinking multi-tasking is going to fall from grace like the socially unacceptable iceberg lettuce.  And not a minute too soon…  Imagine what kind of real work we could done….