Microsoft’s new ad campaign, People Ready, is now trumpeting what most of us have known for years – the old mantra…’It’s not personal, it’s just business’…. is a bunch of malarkey. 
In what first appears to be an editorial filled with typical CEO mumbo jumbo, Microsoft uses a red highlighter to cut through the BS leaving just a few words that emphasize Microsoft’s new marketing message…’Because it’s everybody’s business’.
Interesting that this marketing campaign coincides with Microsoft’s announcement they are laying off 1400 people today and 5000 over the next 18 months. Now that’s what I call personal.
Guess it’s only ‘everybody’s business’ at Microsoft when sales are strong.